Backing Customers

Loycent Gordon, Owner & CEO of Neir’s Tavern in Queens, New York, was on a mission to give back to community because his friends, neighbors and family had rallied for him when he needed it most. He found his opportunity when one of America’s oldest bars—and a centerpiece of his community—was in jeopardy.

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Neir’s was a 2021 recipient of an American Express’ Backing Historic Small Restaurants grant, awarded in partnership with the National Trust for Historic Preservation. Now in its second year, Backing Historic Small Restaurants was first introduced in 2021 to aid restaurant recovery amid ongoing challenges related to the pandemic.

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American Express engaged Summer Break Studios to help tell Loy’s story and how Amex’s powerful backing has helped him, his business, and those who love it.